This Privacy Policy describes how “likelytrends.com,” “we” or other first person pronouns treat the information we collect and/or receive from users of our website, likelytrends.com (“Site”), a site owned and operated by Domain Development Corporation, any downloadable mobile app(s) we offer (“App”) and any of our other services (collectively, the “Services”).
By visiting the Site, downloading an App, subscribing to our newsletter or using our Services in any other way, you expressly consent to the collection, storage, use and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, you may not use the Services.
Information We Collect
• Personal Information. We collect the information
you volunteer to us. When you subscribe to our newsletter, comment on an article, send us an
email, or share personal information with us in any other way, we will collect the information you
provide. This information may include your name, email address or other contact information
(“Personal Information”).
• Usage. We will record information about your use of our Services,
such as what Content you post or respond to and other information about your interaction with the
tools and content we offer.
• Subscribing to Newsletters. You may subscribe to our recurring
email newsletter by providing your email address. You can unsubscribe at any time by following the
directions in the newsletter.
• Emailing Articles. If you use our email feature to tell a
friend about an article on our Site, you will be enabled to send an email with a link to the
article.
• Content. We may offer a user the ability to post content (“Content”). likelytrends.com may
use your Content as described in the Terms of Service. Any Content you
post on our Site is by design open to the public and is not private. This includes any comments
you post and any Personal Information included in connection with those comments. Your Content can
be seen, collected and disclosed by third parties, including third parties who may contact you for
unauthorized purposes. Please think carefully before posting any Personal Information or any
information you wish to keep private.
• Automatic Collection. Like most web businesses, we
may use cookies, pixels, web beacons and other automated mechanisms to keep track of user
interactions with our Site and other Services and with any ads we place on third party properties.
We may also use third party services such as Google Analytics to gather and analyze user
information. We may collect information such as your computer’s IP address, the type of browser
you are using, the websites you visit and the type of content and ads you click on. We refer to
all of the data gathered for our analysis as “Analytics Data.” Analytics Data does not include
personal information such as your name, email address, physical address or phone number. We use
Analytics Data to help us evaluate and improve the Site and other Services. Google gives users the
ability to opt out of its data gathering. If you are interested in finding out more, please see
the information provided at https://support.google.com/analytics/answer/181881?hl=en and
https://tools.google.com/dlpage/gaoptout. Another way to prevent the collection of Analytics Data
is to disable the use of cookies in your browser but the Site and Services may not function as
well if you do that.
• If you use our Apps or otherwise access our Services through a mobile
device, we may collect information such as your mobile device’s UDID and/or other persistent
identifiers and different types of information about your location, including specific location
information (e.g., GPS data), and your interaction with the App and our content (e.g., events). If
you do not want your device to provide us with location-tracking information, you can disable the
GPS or other location-tracking functions on your device, if your device gives you that option.
How We Use the Information We Collect and Receive
We may use your
information to:
• Provide you with Services.
• Operate, maintain, protect, develop and improve the
Services.
• Conduct and publish research.
• Contact and communicate with you.
•
Provide you with additional information we think may be of interest to you.
• Customize the
content and any advertising you see.
Sharing Information
• Personal Information and Usage. In limited
circumstances, we may give third parties your Personal Information and/or usage information. For
example:
• We may disclose this information as part of due diligence or in connection with a
sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or
liquidation.
• We may transfer this information to third parties that are helping us provide
our Services, such as hosting companies, payment processors, subcontractors, and our affiliates,
consultants and representatives.
• We may disclose this information if permitted or required
by law, or where we believe such action is necessary in order to protect or defend likelytrends.com or the
interests of our users or business partners.
• Content and Automated Information. We may
freely share any Content and any information that is collected by automated means with third
parties such as clients, advertisers, sponsors and business partners, for our benefit and/or for
their own use.
• Related Companies. We may share your information with our related companies.
Those companies will only use your information in the same manner that we are allowed to use
it.
• Network Advertisers. We may share information relating to your usage of the Site and
Services collected on an aggregated basis with network advertisers. Such network advertisers are
third parties that serve advertisements on the Site for products and services that you may be
interested in. These advertisers, as well as third party ad network providers, sponsors and
traffic measurement services may use technologies such as cookies, web beacons or JavaScript to
analyze the effectiveness of their ad targeting. Such third parties may also gather user data
themselves, separate from any data that we provide to them. Third party gathering and use of data
is subject to their own privacy practices and privacy policies, which may be different than
ours.
• Opting Out of Network Advertising. You may opt out of many third-party ad networks.
Please visit http://www.networkadvertising.org/optout_nonppii.asp for information on opting out of
third-party ad networks operated by Network Advertising Initiative (“NAI”) members, the Digital
Advertising Alliance at http://www.aboutads.info/choices/ for information on opting out of
third-party ad networks operated by About Ads members, and the IAB opt-out platform at
http://youronlinechoices.eu for an on-line guide to pan-European ad networks. Please make sure
that cookies are enabled when you opt-out from any third-party ad networks; if your browser is not
set to accept cookies or you later erase your cookies, your opt-out may no longer be effective.
Please note that if you disable the display of personalized ads from advertising partners, you
will continue to receive ads that are less relevant to your interests/browsing behavior. Finally,
be aware that even if you opt out of third-party ad networks operated by these members, you may
continue to receive targeted advertising on our Site and other websites.
Do Not Track
At this time, likelytrends.com does not respond to Do Not Track signals
from Web browsers.
Children Under 18
Our Services are not intended for children under the age
of 18. If you are under the age of 18, please do not use our Services or provide your contact
information or any other personally identifiable information to likelytrends.com. Our Services may include
unmonitored content posted by users or sourced from other third parties and such content may be
unsuitable for children. We do not knowingly collect or distribute information from or about
children under 13 and will delete any such information if we become aware of it. If you are a
parent or guardian and you are aware that your child has provided us with personal information,
please contact info@likelytrends.com to have your child’s personal
information removed.
Security
Any information collected by likelytrends.com is stored using security
procedures and practices that we believe are appropriate to the nature of the information.
However, no online storage or data transmission over the Internet can be 100% secure. As a result,
likelytrends.com cannot guarantee the security of any information you transmit using our Services.
Social Networks
likelytrends.com offers the ability to post information about your
use of our Services using your login credentials from various social media websites (e.g.,
Facebook, Twitter, Google+, Pinterest, etc.) (“Social Media Accounts”). We may also offer plugins
which are operated by these third-party platforms (e.g., Facebook’s Like button). If you are
logged into your Social Media Account, the third-party platforms may be provided with information
about your interactions on our Site. Please read the privacy policies of the applicable social
media websites to learn more about how they collect and use your information.
Foreign Countries
Our Services are provided from facilities
based in the United States and may also be provided from servers located outside the United
States. We may store and process your information both in and out of the United States. Your use
of our Services constitutes your consent to and understanding of processing both in and out of the
United States. For example, if you use our Services from outside the United States, your Personal
Information will be transferred to and maintained on servers or databases located outside your
country. The privacy and data protection laws and rules of the United States may vary from those
in the country where you live.
Accessing or Rectifying Your Information
You have the right to obtain from us free information about your personal data stored at any time and a copy of this information. If the information we hold about you is inaccurate or not complete, you have the right to ask us to rectify it. If that data has been passed to a third party with your consent or for legal reasons, then we must also ask them to rectify the data.
Erasing Your Information
We shall process and store your personal data only for the period necessary to achieve the purpose of storage, or as far as this is granted by applicable laws or regulations to which we are subject to.
You have the right to request the erasure of your information. This is sometimes called ‘the right to be forgotten’. You have the right to the erasure of personal data concerning you without undue delay, and we shall have the obligation to erase personal data without undue delay when:
- The original purpose for the personal data is no longer necessary or the data itself is no longer necessary for the purpose
- When you no longer consent.
- If you object to your data being processed and there is no legitimate reason to override this objection.
- If the data being processed relates to the offer of information society services to a child.
- If the data is ever processed in breach of data protection regulations (i.e. GDPR).
- There is a legal obligation to erase the data.
If one of the aforementioned reasons applies, and you wish to request the erasure of personal data stored by us, you may at any time contact our Data Protection Officer or the controller who shall promptly ensure that the erasure request is complied with immediately.
Where the controller has made personal data public and is obliged to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that you have requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required.
Object, Restrict, or Withdraw Consent
You have the right to ask us to restrict how we process your data. This means we are permitted to store the data but not further process it. We keep just enough data to make sure we respect your request in the future.
It is your right to lodge an objection to the processing of your personal data on grounds relating to your particular situation, at any time, to the processing of personal data concerning you. This also applies to profiling.
We shall no longer process the personal data in the event of the objection unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or for the establishment, exercise or defense of legal claims.
If we process personal data for direct marketing purposes, you shall have the right to object at any time to the processing of personal data concerning you for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If you object to us to the processing for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you by us for scientific or historical research purposes, or for statistical purposes, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
If you have given us your consent to process your data but change your mind later, you have the right to withdraw your consent at any time, and we must stop processing your data.
Data Portability
We must allow you to obtain and reuse your personal data for your own purposes across services in a safe and secure way without this effecting the usability of your data. In exercising your right to data portability, you shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
Automated Individual Decision-Making
You shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you, or similarly significantly affects you, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between you and a data controller, or (2) is not authorized by law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or (3) is not based on your explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between you and a data controller, or (2) it is based on your explicit consent, we shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and contest the decision.
California Privacy
Information We Collect, Use, and Disclose
This section of the privacy policy provides information to California (“CA”) residents who have certain rights under the California Consumer Privacy Act of 2018 (“CCPA”) with respect to the personal information that we collect about you. California law requires us to disclose information about the categories of personal information we collect and how we use them, the categories of sources from which we collect personal information, and the third parties with whom we share personal information. We have provided detailed descriptions above in the “Information We Collect” “How We Use the Information We Collect and Receive” “Sharing Information” sections of this Privacy Policy.
We don’t sell the personal information of California residents to any third parties as defined by applicable California law.
Rights and Choices Available to California Residents
The CCPA provides California residents with additional specific rights to any information about them that constitutes “personal information” under CCPA:
- Right to access: You have the right to request access to any of your personal information we have collected over the past 12 months.
- Right to delete: You have to right to ask us to delete personal information we have collected on you over the past 12 months.
- Right to obtain additional details regarding our information practices: You may have the right to request disclosures regarding likelytrends.com’s information practices. (Note that this information is generally available in this Privacy Policy.)
If you wish to exercise any of these rights, please contact us at: info@likelytrends.com We may contact you to confirm your choices and/or to ask for any additional information needed to complete your request.
likelytrends.com will not discriminate against you for exercising any of these rights.
Shine the Light Law
Under California Civil Code sections
1798.83-1798.84, also known as the “Shine the Light Law,” any of our users who are California
residents may request and receive once a year, free of charge, a notice from us describing what
categories of personal customer information we share with third parties for their direct marketing
purposes. That notice will identify the categories of information shared, the third parties and
affiliates with which it was shared, and their names and addresses. If you are a California
resident and would like a copy of the notice that the law requires, please submit a written
request to the following address: info@likelytrends.com. In your request, please specify
that you want a “California Privacy Rights Notice.” Please allow at least thirty days for a
response.
Data Retention
We will only retain your information for as long as necessary
to fulfill the purposes we collected it for, including for the purposes of satisfying any legal,
accounting, or reporting requirements. To determine the appropriate retention period for your
information, we consider the amount, nature, and sensitivity of the information, the potential
risk of harm from unauthorized use or disclosure of your information, the purposes for which we
process your information and whether we can achieve those purposes through other means, and the
applicable legal requirements.
In some circumstances we may anonymize information about you (so that it can no longer be associated with you) for research or statistical purposes in which case we may use and retain this information indefinitely without further notice to you.
Third Party Sites and Services
We may provide links to third party websites,
apps and other services. We are not responsible for those third parties and cannot control their
use of any information that they collect from you. You should contact such third-party websites
directly to determine their privacy policies.
Changes to Privacy Policy
We reserve the right to change this Privacy Policy at any time and will do so by posting the revised Privacy Policy on the Sites. The new Privacy Policy will apply to all current and past users of the Sites, Products, and Services and will replace any prior Privacy Policies that are inconsistent. Your continued use of the Sites constitutes your agreement to the Privacy Policy as revised.
Contact Us
If you would like to opt-out of receiving
marketing communications from us, please follow the instructions in the messages or emails to
unsubscribe.
If you have any questions, you can contact us by email at support@ddc.com or by mail to Domain Development Corporation, 26500 W. Agoura Road, Suite 102-595 Calabasas, CA 91302.